Fonts and typeface

Fonts come in families

e.g.
Arial
Arial condensed
Arial bold
Ariel rounded

Different fonts have different connotations (associated meanings) that relate to the genre or the target audience. Use different fonts when reaching out to different audiences. Also, for the style of writing use different fonts (small headings can be bold and big, writing can be simple and easy to read).


Times New roman - Formal, professional, important, serious, reliable, truthful, has weight, reputation

Arial/calibri - Simple to read and process, assessable, informality, modern, contemporary

Typeface - bold, italics, underline, strike through, condensed, 3D

Serif - Added extra bits on letters
Sans-serif - Without extras

Comments

Post a Comment

Popular posts from this blog

Purpose of a pitch

Image
What is a pitch? A pitch is the selling of an idea or product to someone. The persuasion of trying to invest. Why do you need a pitch? A pitch is needed to sell an idea or product to an investor or client. What makes a good pitch? You don't have to be 100% confident as long as you know all the facts and figures and have very good knowledge of the product and how to sell the product. Eye contact establishes relationship  Humour  Hand gestures and standing gestures Knowledge Clear speaking
Read more

Writing copy

Image
To write a good magazine article you need: - Strong article ideas - Good attention to detail Types of double page spreads + Q+A interview + Feature - research based (not focussed on one person) + Interview with embedded quotations 1) Generating Ideas Analysing publications Consider recent trends Look up upcoming events Consider other writers publications Think of a new angle on a particular topic 2) Crafting the article Research your article idea using sources (e.g. books) Locate individuals who could be good sources Interview sources Transcribe your interviews Create article outlines Use a hook line first Weave in quotes from experts/reliable sources End on a strong concluding statement that illuminates your article topic 3) Revising the article Discuss article with editor Apply editor and peer feedback to the article  Revise the article for flow and structure Turn in the revised article by the deadline
Read more

Composition

For a good photograph, you will need: - Good subject - Good lighting - Good composition Rule of Thirds  - Centre of interest (strong focal point) - Simplicity (keeping it simple with a background that isn't distracting) - Subject off centre (slightly off centre rather than in the middle) Leading lines Lines lead into the frame rather than out of it - leads to the main point of interest Viewpoint/angles Shoot at varying angles to capture a subject from a different viewpoint. Higher of lower angles can create a dramatic effect of being more powerful or less powerful Lighting Dramatic lighting adds interest to the photo. Silhouettes could be used to make the subject dark against a light background Framing Framing a subject by zooming in or moving closer draws attention to the subject Symmetry An identical or near to identical image often provides a formal balance
Read more