Theo Rubins Unit 3 and 21 Prep

What is a pitch? A pitch is the selling of an idea or product to someone. The persuasion of trying to invest. Why do you need a pitch? A pitch is needed to sell an idea or product to an investor or client. What makes a good pitch? You don't have to be 100% confident as long as you know all the facts and figures and have very good knowledge of the product and how to sell the product. Eye contact establishes relationship  Humour  Hand gestures and standing gestures Knowledge Clear speaking

Target audience of Q magazine Age: Older people from 20+ to around 50. Older artists put in the magazine and a mature and clean layout Gender: Not clearly defined - variety of different gendered artists featured Demographic : Class/job - people who work. Usually C classed workers, however music transcends class Uses and grats: Entertainment and information in articles

Research into the music magazines (nationally) and local and national events magazines that are currently out there. This is likely to involve internet research AND primary research going to newsagents and local venues/seeing what booklets/magazines come through the post. Primary Research  Q magazine Secondary Research Mojo magazine Clash magazine NME Planet Rock magazine Rock magazine  Kerrang! magazine Rock magazine

Who is the target audience for a North London Music based magazine? Demographics: Age Gender Location NRS Social Grade Interests/hobbies Target audience: - Tourists (find live music events) - People with an interest in music - Musicians The magazine is used as a guide Uses and Gratifications Theory  - Information/knowledge  -   What the audience can gain information wise and enhance their understanding of whats going on - Entertainment  -  Something that the audience enjoy seeing/reading - Social Interaction  -   Being able to discuss whats happened with other people and not missing out on big things going on - Escapism  -   A way of getting away from reality and being able to zone out of concerns and other problems going on at that time - Personal Identity  -   Using a piece of media to develop your own identity For example, the X-Factor Which uses and grat...