Target audience

Who is the target audience for a North London Music based magazine?

Demographics:

  • Age
  • Gender
  • Location
  • NRS Social Grade
  • Interests/hobbies
Target audience:

- Tourists (find live music events)
- People with an interest in music
- Musicians

The magazine is used as a guide

Uses and Gratifications Theory 

- Information/knowledge  -  What the audience can gain information wise and enhance their understanding of whats going on

- Entertainment  -  Something that the audience enjoy seeing/reading

- Social Interaction  -  Being able to discuss whats happened with other people and not missing out on big things going on

- Escapism  -  A way of getting away from reality and being able to zone out of concerns and other problems going on at that time

- Personal Identity  -  Using a piece of media to develop your own identity

For example, the X-Factor



Which uses and gratification apply to a North London music magazine?

- Entertainment - Interest in music because it is a hobby

- Information - Locations and venues, events, upcoming artists, genre in each area of North London or in each location, dates for events or festivals, times of events and festivals, prices, contact details

- Personal identity - Helps people to form, follow and develop their interests and identity. They can discover new venues or genres to see what they are interested in

- Personal interaction - Keeping up with the social trends, being the first to know of a famous venue or artist

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